Media Plan is a media planning and media buying agency with vast experience and knowledge, working under the principle that a client's return on investment should be at the forefront of its advertising efforts.
The team at Media Plan delivers highly effective results to every client, with innovative strategies for print, television, radio and web/online media planning, buying and monitoring. These media strategies have helped to launch, grow and develop many notable campaigns and projects. Even in the midst of a tough economy, Media Plan is dedicated to creating and implementing a highly effective media strategy for every project in order to meet and surpass the Clients' projected results.
If you would like to see how Media Plan can help your company with media planning, media buying and media monitoring, please click here to contact us.
Media Plan starts every strategic media plan with a careful examination of the Client's overall marketing and communications goals. Ultimately, this knowledge will help to create the most cost efficient media mix for their brand and message.
Media Plan uses its vast experience in media planning to define and select the most appropriate media channels to achieve our Clients' business objectives. With online and offline research tools and methodologies to understand consumer habits and motivations and to evaluate the competition, Media Plan uses historical and mined data on demographics, psychographics and media to build a detailed strategic calendar of advertising activity that includes recommended daypart mixes, flighting and GRP levels.
At Media Plan we believe there is a true science to evaluating and planning the most efficient media campaigns for our clients. We use sophisticated forecasting of GRPs, impressions, CPM, and lead generation to develop a plan. Then customized mathematical analysis is utilized to determine its ultimate performance. This attention to our Clients' bottom line leads to ongoing optimization of the overall media plan and continued sales growth for our Clients.
The Media Plan employees' experience, expertise, market knowledge and creativity leads to the most appropriate media mix proposal for our Clients that will distinguish them from all other advertisers in the category.
After having developed a media buying campaign based on the Client's sales objectives and research, the media plan is put into action. Based on the market conditions and clients goals we at Media Plan determine how to purchase the most efficient media buy for our clients. Our agency's media buys use a combination of buying tactics that include buying on a yearly basis, buying on a quarterly basis and ad hock buying (buying before the start of campaign).
After constructing and negotiating our Client's media plan conditions, Media Plan diligently measures and optimizes the media buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their cost per advertisement.
Media Plan provides media planning and media buying services for the following media channels:
We at Media Plan have a distinct focus on results and accountability. We offer detailed research, tracking and analysis of all its media efforts to maximize all results for our Clients. In addition to wide-reaching research and competitive analysis, our Clients gain access to the highest level of support and service, including detailed and immediate reports, as well as performance tracking.
The objective of our analytics is to quantify the contributions of the media efforts and determine which is most effective in generating sales. We help our Clients quickly pinpoint the areas where marketing investment is under-performing, and take appropriate corrective actions. Media Plan supports this process through detailed data analysis, control testing, tracking and competition tracking, and analyzing. This process helps maximize ROI and provides support in shaping marketing and advertising strategies and decisions.